They made a complete farce of marketing it as it wasn't initially like Facebook. Facebook connects to people you know or are connected to. Google+ seemed more a Usenet 2.0 in connecting based on interests, especially with things like circles, whether you knew people or not. A few friends joined really early in beta and thought it was great.

So when I got to joining what did it present? Welcome - connect to some famous people. Now add your friends. Not one mention of interests, and I'm not sure they even mentioned circles. So everyone joining was being presented a picture of Facebook.

I didn't last long.