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The title was misleading. The article is a company profile.


It's a 7k-word piece in the print edition of the Atlantic. You've made the case yourself that titles don't have to be trivially revealing - presumably because 'intellectual curiosity' necessarily involves some actual curiosity.

'Raised on Youtube' might be imperfect on some parameter or another but it's not 'misleading' any more than, I dunno, 'The Power Broker' is a misleading title of a biography. The title it's been replaced with is literalist butchery.




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