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Competitors will pay for fake reviews. I know a friend who gets offers to do this in exchange for discounted goods.


That reminds me of this video about the beauty industry. Brands will pay influencers $15k for a shoutout or good review about their brand, but will pay upwards of $60k for a disparaging review of their competitors brands:

https://www.huffpost.com/entry/makeup-artist-accuses-cosmeti...




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