I think a good example is cars. Imagine having a Ford car that you could only get repaired at Ford dealerships, that only took Ford bumper stickers or other accessories, and only could get filled up with Ford gas at Ford gas stations. I think most people would agree that would be a problem, and we are getting dangerously close to that with smart phones.
I'm not super keen on it, though I like Electric cars. I think that they will, or at least should, transition to being more open as electric cars become more common and in a larger variety.