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Why not break them up with identical tech stack to start off with. So you could have 10 Google Search engines. Then let them inovate from there.

With Apple it would be the same. You would have several platforms competing with IOS. Eventually they will start to doffer on thier offerings.



> Why not break them up with identical tech stack to start off with

Now we’re arbitrarily drawing lines. Platform-service separation, on the other hand, has precedent. (As does gobbling up up-and-coming competitors, as Facebook did with Instagram and WhatsApp.)


Because whichever identical tech stack got the domain name Google.com would win. Do you know if Google is even the best search engine anymore? If Bing had gotten better would you know? Most people wouldn't.




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