It brings to mind sorting food at the shelter. The bins of produce that don't have an organic label usually come covered in some sort of semi-waxy preservative goop -- but it washes right off and the produce is almost always good. The bins with an organic label never have the goop but the produce itself has almost always gone bad. Entire bins of mush. The waste is staggering.

That goop had better be poisoning dolphins or something, because the null hypothesis -- that it really isn't so bad and organic labels reject it on account of the FUD opportunity -- is pretty damning.