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> The idea was to make it easy for individuals and small businesses to create their own personal apps for social or marketing purposes.

> The vision was that, one day, every legal entity (human beings and companies) would have its own mobile app. These apps would be dotted all over the internet, like physical properties on a map. Unfortunately, it didn’t happen.

Er, thank $deity that didn't happen. This is a vision that exemplifies the sales-level delusions I've seen some times, of the "we'll sell lots of useless shit and make boatloads of money" kind. It doesn't stop to consider that apps need to provide value to the users, and the technology context of a smartphone puts constraints on what form that value can take. Gross. I'm happy I've never heard of this vision in the past, as I wouldn't be nice to the people preaching it.




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