To attract users to these services, would Uber have to take a further hit to profitability? It seems they would in order to make customers lock themselves in.
I'm not sure. We would need to add up the costs of free shipping, unlimited photo storage, licensing of 3rd party video content, creating 1st party video content, licensing music content, free 6-month Washington Post subscription, Whole Foods discounts, free eBooks, free games and more. [1]
They also don't have a direct competitor/s like Uber. I think the better comparison would be the loyalty programs from United or American.
