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I think it's absurd that I have to price match bestbuy.com when I buy something at the store. It's like they're actively trying to kill shopping in the store.


Worse: I once had to price match bestbuy.com from my phone in-store, because the special online price didn't appear when accessing bestbuy.com through the store's own Internet connection!

Perhaps it was a fluke, but if intentional, this strikes me as borderline fraud.


Does this happen often? Usually the SKUs and prices are identical. I've had an issue with packaging that looks similar, but varies slightly e.g. bundles which are different SKUs. Those are not usually price matched.


I think so. The cashier checked .com with her phone to verify my claim. I can see them not changing signage to reflect constantly changing online prices, but I'd expect them to ring up the same OR have some sort of * next to the price in their POS indicating it's on promotion online.

A lot of people avoid conflict, so it's just easier to buy online than ask for price matching in store.




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