It said that they invest your money into US treasuries. I assume since they are doing this instead of providing mortgage/loan services and having to employ an army of loan and compliance officers, this would theoretically make it possible to profit based on the long term treasury rate since it's just a buy and hold strategy and doesn't really require much overhead (comparatively) even when being done on a large scale.
The 30 year treasury rate is barely over 3% so I'm honestly not sure how they can make any sort of real money on this. I would expect the rate to change over time, especially if the 30 year dips under 3%. But it seems theoretically possible given the absence of brick-and-mortar spaces and all the overhead and costs that comes along with that.
EDIT - I forgot about the interchange fee sharing when you use the debit card. So that is where the profit would be. Seems like the goal is to target roughly the 30 year treasury rate and pass that through to the customer and they can breakeven. And the profit comes from actually using the debit card. Not to mention potentially selling that user data.
The 30 year treasury rate is barely over 3% so I'm honestly not sure how they can make any sort of real money on this. I would expect the rate to change over time, especially if the 30 year dips under 3%. But it seems theoretically possible given the absence of brick-and-mortar spaces and all the overhead and costs that comes along with that.
EDIT - I forgot about the interchange fee sharing when you use the debit card. So that is where the profit would be. Seems like the goal is to target roughly the 30 year treasury rate and pass that through to the customer and they can breakeven. And the profit comes from actually using the debit card. Not to mention potentially selling that user data.