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I could see an effective marketing campaign making debit a social signal.

Being able to make a large purchase on debit means you can afford it right now-- just as dropping a stack of $100 notes would signal.

In contrast, paying with credit can be a pose-- you look like you can afford the $1000 purchase, but it hides the dark secret that you'll be paying for it well into the next decade.



I think it's also about control and understanding your spending.




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