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I'd like to debunk two arguments I hear frequently in defense of Apple's 30% cut:

1. They created the iPhone hardware and OS platform on which all apps stand on top of. Surely one who builds the most expensive infrastructure on which so many rely on deserve to tax the economic activity they've enabled.

The problem with this argument is that the enablement actually flows in both directions. Remember the last battle between Mac and Windows in the 90s? Mac was the losing horse because "Windows had all the important software". Office was the killer app back then and the Mac version was gimped. All the cool games were on Windows, and hell, during the days of peak Internet Explorer, Mac users could hardly browse the web properly. The tables have turned today, but the past tells a story of how much the software ecosystem contributes to the platform, not software as freeloaders on the platform.

2. The AppStore is much more secure. Apple's curation protects users from malware much more effectively than Google Play and overall app quality is higher

The issue I have with this argument is one of "who pays for this?" I'd argue the consumer should and has already paid for this via premium prices and the handsome hardware margins of iPhones. This is a benefit that goes directly to the users after all, so they should be (and already are) paying for it, not app developers.




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