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Google "google-killer". Go ahead, I'll wait.

Powerset didn't apply this moniker. In fact, the PR has been trying to deflate it. The media hungers for the fall of the Big Guy, and any story that can play the angle of "The Next Big Thing" gets more hits than, "Check out this interesting startup!"

Maybe we could have managed it better, maybe we couldn't have. My department is engineering, so I don't know. But I'd like to pretend at least a few people are interested in the more moderate but still fascinating reality. :)




"Go ahead, I'll wait."

Perhaps you'd be better off listening to your critics than antagonizing them.


The words "Google killer" might not have been uttered in public, but if you read over old Powerset press releases it's clear that's the positioning.

The executives talk about "revolutionizing search" and "changing the way people interact with information."

Gosh, that's just what Google did. :P




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