I'm not a vegan/vegetarian but I want this product. I'm concerned about the environmental cost of raising beef cattle and I'd like a better option. My family has already cut down our red meat consumption. We use ground turkey and chicken quite a bit. I still want the ability to grill a good steak once a month, but I'd love to use some of this ground meat in pasta sauces, taco's etc.
By the by, most of the original takes on cattle emissions were fatally flawed and retracted by their authors. It appears that US meat consumption represents about 3.9% of US emissions. That number is still falling as we get more efficient with our animal husbandry.
