Snack food. I'd love a snack food producer that only makes really healthy products that taste amazing, but which doesn't actually market anything as being healthy. They don't have to mimic existing snacks and probably shouldn't - nobody wants a "fake" snack when they're feeling gluttonous. I'm not ideologically vegan, but I do think vegan food science could lead the way here.
Hmm, but I take it these snacks should be different from, say, olives, or biscuits with avocado, or something like that? And if so, in what way? (And of course, in the non-healthy category, there are things like crisps or popcorn for when you're actually gluttonous.)
Different in such a way that people who pride themselves on binging on junk food because they're all grown up and you can't tell them what to do will be tricked into eating healthy anyway.
Ah, right. I'd like to see that happen regardless of whether it's vegan or not - though I agree that the vegan market is probably in a good position to take the lead there.
