I've tried Impossible burger a couple of times in the last few months. Both were in New York - one in Soho House and one in Lucky's in Chelsea. The former cost about $25, and the latter about $13 (a burger in Lucky's runs about $8 so this is hugely expensive).
The Soho House on was just about the most disappointing thing I'v ever eaten. It tasted like a bad veggie burger. The Lucky's one was fantastic, but whilst meatier, again didn't taste like meat. I think if you served me the patty by itself I'd be able to identify it as not being meat.
My extremely limited sample has led me to conclude that the cooking skill is critical, and that you can go a long way towards persuading someone of a patty's 'meatiness' by dressing it in burger sauce, cheese, etc.
I'm not quite sure that the mission here is something indistinguishable from a real burger, but if it is then it's not there yet. But a great mission and I'll continue to fork out absurd money for them whenever the urge for a beef burger strikes me.
The Soho House on was just about the most disappointing thing I'v ever eaten. It tasted like a bad veggie burger. The Lucky's one was fantastic, but whilst meatier, again didn't taste like meat. I think if you served me the patty by itself I'd be able to identify it as not being meat.
My extremely limited sample has led me to conclude that the cooking skill is critical, and that you can go a long way towards persuading someone of a patty's 'meatiness' by dressing it in burger sauce, cheese, etc.
I'm not quite sure that the mission here is something indistinguishable from a real burger, but if it is then it's not there yet. But a great mission and I'll continue to fork out absurd money for them whenever the urge for a beef burger strikes me.