But they do. They let them target ads based on your location. It's the same thing as selling personal data. If someone clicks a location targeted ad the advertiser know the persons location.
"Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics.
Location targeting helps you focus your advertising on the areas where you'll find the right customers, and restrict it in areas where you won't. This specific type of targeting could help increase your return on investment (ROI) as a result."
In a sense Google is spyware and adware at the same time. It shame these two terms are used less now then they used too, since they lost their meaning when so many apps and your Android phone itself is one.
And that's important. I'd rather just Google (which isn't great) have that information than literally anyone willing to pay $0.50 for it (which is infinitely worse).
You're not going to be able to uniquely target someone in a radius, since the minimum is 1km (and I guess Google would artificially widen the radius to prevent uniquely identifying people in sparsely populated areas). You've also got to entice them to click, and that's notoriously difficult.I mean it might work occasionally but it's never going to be the shortest path to surveiling an individual. I would guess that ~nobody is successfully using ads to determine individual people's locations.
Yes. I'm not saying it is as bad as selling the information verbatim to banksters to collect someone's debt.
However, it's still selling personal information to adbuyers. And, I don't think you can say "nobody is successfully using ads to determine ad clickers general location with a X mile radius".
This surveillance thing is getting out of hand and Google is annoyed that shady corporations tries to get ground which might bring new laws.
> And, I don't think you can say "nobody is successfully using ads to determine ad clickers general location with a X mile radius".
Of course. And I'm sure that you can find some people who would get riled up that they incremented a counter in a location-oriented semi-anonymous bucket of clicks. But I think most people are substantially less riled up about that than they would be if Google were actually disclosing their individual locations directly to buyers. It seems like a lot of the anti-Google folks on here equivocate between these two, and I speculate it's because consciously or subconsciously they realize the latter narrative is much more emotionally compelling to a much broader segment of the population. To me, that's deceptive rhetoric.
There is location leakage but it's clearly not the same because:
- they don't get your location if you don't click on the ad. Since people don't click on ads very often, only rarely does an advertisers get a person's location, and without a name attached.
- Mobile phone companies were letting people query a user's location based on their real name. How would you do that with advertising?
We need to move beyond one-bit thinking. Location-revealing services aren't all the same.
Website owners already have your general location based on IP - they're not getting 'leaked' any information from location-based ad targeting that isn't already available to them when you visit the site.
GPS: Accuracy varies depending on GPS signal and connection.
Wi-Fi: Accuracy should be similar to the access range of a typical Wi-Fi router.
Bluetooth: If Bluetooth and/or Bluetooth scanning are enabled on a device, a publicly broadcast Bluetooth signal can provide an accurate indication of location
Google's cell ID (cell tower) location database: Used in the absence of Wi-Fi or GPS. Accuracy is dependent on how many cell towers are located within an area and available data, and some devices don't support cell ID location."
https://support.google.com/google-ads/answer/1722043?hl=en
"Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics.
Location targeting helps you focus your advertising on the areas where you'll find the right customers, and restrict it in areas where you won't. This specific type of targeting could help increase your return on investment (ROI) as a result."
In a sense Google is spyware and adware at the same time. It shame these two terms are used less now then they used too, since they lost their meaning when so many apps and your Android phone itself is one.