It's simple. Apple doesn't use location data in their products. Google does. Apple specifically avoids these types of products. Google's main revenue stream depends on them.
This is about partnering with carriers that do bad things. One company that partnered with these carriers said "stop that" (granted not with enough eagerness/transparency for me). Another that partners with carriers remains mum.
> Apple specifically avoids these types of products.
No, Apple specifically partners with the companies selling this stuff and don't care at all. They could easily issue a statement saying they disagree with those they shake hands and share money with, but they won't. Google will though.