Content disappears, UI gets worse. Percentage of low-quality "original content" goes up. Market is being fragmented, so after you're done paying for what you didn't want to watch on Netflix, you pay somewhere else for the thing you did want (possibly you used to be able to get it on Netflix). Then the prices go up across the board.

You can't see how this could be annoying? "Do something else" isn't a replacement entertainment service for when people have finished their work and been outside already.