I disagree (and so does Hodinkee). I think it's understated and beautiful, and half a dozen of my other watches (some pretty expensive) have been collecting dust.
But even if I were to agree, it also happens to be the best looking "smart" watch on the market by quite a wide margin, by far not the ugliest looking watch overall, and the only one that doesn't scream "I'm a computer" at you.
You don't have to run faster than the bear, you only have to run faster than the next slowest guy.
That's probably because you don't own one. There are dozens of small details which make it unquestionably a watch, and which no manufacturer other than Apple can even see as significant, not to mention replicate.
But even if I were to agree, it also happens to be the best looking "smart" watch on the market by quite a wide margin, by far not the ugliest looking watch overall, and the only one that doesn't scream "I'm a computer" at you.
You don't have to run faster than the bear, you only have to run faster than the next slowest guy.