The article misses the point - Apple is aiming for a particular niche market, and it achieves that very successfully. Its niche market will pay through the roof for devices which look nice and make it easy to do the most common things but very hard or difficult to do something outside a particular square.
However, this is only a small (albeit high paying) niche, and to suggest that other companies are making poor business decisions because they aren't targeting the same niche that Apple does is simply wrong. I'm sure entering a URL, for example, on the Sony-Google remote would be far easier and more obvious than on the Apple one - and so I'm sure the majority of consumers would prefer that one over the Apple one.
In summary, all the designs on the page are appropriate for a market segment the brands they are being marketed under target.
However, this is only a small (albeit high paying) niche, and to suggest that other companies are making poor business decisions because they aren't targeting the same niche that Apple does is simply wrong. I'm sure entering a URL, for example, on the Sony-Google remote would be far easier and more obvious than on the Apple one - and so I'm sure the majority of consumers would prefer that one over the Apple one.
In summary, all the designs on the page are appropriate for a market segment the brands they are being marketed under target.