At a past startup that had become overrun with back-stabbing middle-management obsessed with building their own respective empires and in permanent cover-your-ass mode, regularly throwing people from engineering or operations under the bus, the glassdoor reviews predictably became overwhelmingly negative.
Every all-hands meeting started concluding with requests that the staff make glowing company reviews. It was a scene straight out of the movie Office Space. The first couple times they did this, the Glassdoor reviews would get a bunch of 5-star contrived "Everything's perfect, best company ever." additions within the same day or two. We in engineering and operations knew they were coming out of the sales & marketing departments, since we all wanted to burn the place to the ground thanks to the awful management.
I've seen very similar patterns on other glassdoor company pages. When you see a bunch of positive reviews clustered around the same time period for a company otherwise full of negative stuff, the positive is probably more sales & marketing propaganda, it's their job.
Every all-hands meeting started concluding with requests that the staff make glowing company reviews. It was a scene straight out of the movie Office Space. The first couple times they did this, the Glassdoor reviews would get a bunch of 5-star contrived "Everything's perfect, best company ever." additions within the same day or two. We in engineering and operations knew they were coming out of the sales & marketing departments, since we all wanted to burn the place to the ground thanks to the awful management.
I've seen very similar patterns on other glassdoor company pages. When you see a bunch of positive reviews clustered around the same time period for a company otherwise full of negative stuff, the positive is probably more sales & marketing propaganda, it's their job.