I feel like you're answering a different question that I asked. I don't think the bug is low-severity.
I'm asking:
Is there any historical evidence that high-severity bugs in iPhones (or really any mobile phone) are reputationally damaging, sufficiently that Apple would worry about the impact of this bug?
I'm not aware of any instance in the past where a high-sev iPhone bug had noticable long-term impact. This is similar to other issues, like the Sony PSN hack, where despite the gravity of the issue, everything continued long-term as if nothing had happened.
> Is there any historical evidence that high-severity bugs in iPhones (or really any mobile phone) are reputationally damaging, sufficiently that Apple would worry about the impact of this bug?
That reads much clearer, you're right, I misunderstood what you meant. I think it depends, PSN isn't as personal as someone's potential unsolicited nudes being extracted by total strangers. If enough bad press came of it, it wouldn't be the same ballpark. I certainly hope nothing horrible comes of it.
> Is there any historical evidence that high-severity bugs in iPhones (or really any mobile phone) are reputationally damaging, sufficiently that Apple would worry about the impact of this bug?
I'm sure Apple "worries" about any bug and its potential impact on its reputation, particularly in the area of privacy, where it has a leg up on Android at least in perception.
That said, what historical bug is up to this one for iOS? This is a big deal and I cannot recall anything similar.
edit 1: this hasn't exactly been a banner couple of months for iPhone. You'd expect that mitigating any negative news about the device would be paramount
edit 2: look to Facebook. I find it encouraging that people have reacted so negatively to a company acting so cavalier with their personal data and privacy. Yes, I think Apple cares, moreso than with other bugs.
The article slug is misleading, and suggests a fundamental misunderstanding of the scope of the bug. A RCE in Messages does not allow attackers to steal your passwords.
The ask from the comment I’m responding to was for comparable vulnerabilities to this one, since this comment thread is discussing reputational damage from high-sev vulnerabilities. This vuln gives RCE in iMessage, which is an app that has microphone/camera access, so I’d say it’s clearly comparable.
I'm asking:
Is there any historical evidence that high-severity bugs in iPhones (or really any mobile phone) are reputationally damaging, sufficiently that Apple would worry about the impact of this bug?
I'm not aware of any instance in the past where a high-sev iPhone bug had noticable long-term impact. This is similar to other issues, like the Sony PSN hack, where despite the gravity of the issue, everything continued long-term as if nothing had happened.