In this case the punishment fit the crime - break terms of enterprise distribution cert, get enterprise cert pulled.
However, it's very possible that if a smaller company did this that all of their certs, apps, and dev accounts would get pulled. Facebook does still get some special treatment.
well, I mean, of course... Facebook is still the proverbial 500lb gorilla, bad actor or no. Apple's going to be very slow in nuking a big player that drives a huge chunk of device usage.
Kicking Facebook's apps off the appstore would include WhatsApp, Messenger, and Instagram. It would be a bigger deal than logging into Facebook.com on safari.
Even ignoring directly related apps like Messenger, Facebook is the main way I log into a large chunk of unrelated apps on my iPhone including games, food delivery, shopping, etc. Nuking the main Facebook app could cause harm to a huge number of users and third party developers.
However, it's very possible that if a smaller company did this that all of their certs, apps, and dev accounts would get pulled. Facebook does still get some special treatment.