I could see it being compelling decades ago. Nowadays, though, I'm guessing fans of niche programming are increasingly cord cutters who don't need Nielsen to ensure their TV consumption is being tracked.

Totally non-scientific evidence: The only acquaintances I can think of who still have cable TV subscriptions do so because their TV consumption is dominated by sports.

It'll be interesting to see if the Disney streaming offerings upend that, given how much sports content they have full or majority ownership of.