Yes, this is why we need to stop supporting companies that run such centralised walled gardens. This includes google, facebook, youtube, instagram, whatsapp etc.

Could have just said Google and Facebook since they're run by those two companies.

Sadly true and most on HN probably know that but even more disturbing is not everyone knows.

And Apple, right? The whole point here is Apple's ability to selectively decide whose software runs in the garden.

You want to stop people at Google from being able to internally distribute iOS apps permanently? Apple and Google are far too reliant on each other for Apple to follow through with such a large punishment. Businesses skew towards "rational", not "fair".