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If you have to sell yourself on a portfolio then you are talking to the wrong prospects.

Some of my best clients have never seen my portfolio. Even the ones who start off with "where can I see some of your work" forget all about my portfolio by the time we are done speaking. If you do a proper job of explaining what your job entails, what the client gets out of it and where to focus priorities, you'll likely never need to show your previous work.

Sadly, most junior UX wannabes don't understand this and continue to try and impress people with portfolios. They get the client they deserve. This does the industry no favors, but I could care less. Once that business is butt hurt by a previous designer and decides to commit to a real process, we can talk.

If you are part of the problem, you don't get to complain. Be the one designer who does 80% data and 20% design. Just say "no" to stupid ideas and squash them like a bug. If you are an entrepreneur running a business, you are in charge. Do you tell a plumber how to do his job? No. Then act like the plumber and do things the right way and tell them to thank you later. Results speak for themselves.



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