I actually really like this product and think it's a genius move on Google's part.
Yes, they're late to the party, but what really stuck out to me was the fact that Google had a list of all the locations I'd asked for directions to in the past, by merit of the fact that I have Web History turned on. I don't have an iPhone or Android Device, so the fact that I had all the restaurants I might want to rate placed right in front of me was incredibly appealing.
As minor a detail as this seems, I think this slingshots Google into the venue-rating space. If I were Yelp, I think I'd actually be worried now.
If I were Yelp, I wouldn't be worried - reason: think Google's other failed attempts: buzz, latitude, video (before acquiring Youtube) etc. Google is best at Search, no doubt, but there are certain areas Google engineers just don't get, which is more of the result of its corporate culture and strategic focus. Especially since Google seemed to have failed at creating social-based products many times in the past, whereas review sites like Yelp, is very social.
Of course there are exceptions, like Gmail and Maps. But the mere fact that Google is entering my market wouldn't make me worry. Keep calm and carry on!
Sure, but at least until now we haven't seen the tipping point for a change in Google's product design approach.
In any case that wasn't my point, my point was that as an entrepreneur one shouldn't be deterred by the mere fact that a big competitor is moving into your market
Yes, they're late to the party, but what really stuck out to me was the fact that Google had a list of all the locations I'd asked for directions to in the past, by merit of the fact that I have Web History turned on. I don't have an iPhone or Android Device, so the fact that I had all the restaurants I might want to rate placed right in front of me was incredibly appealing.
As minor a detail as this seems, I think this slingshots Google into the venue-rating space. If I were Yelp, I think I'd actually be worried now.
EDIT: One thing that's a little weird, if you click on the comments area, it takes you to a blank page. See http://maps.google.com/maps/place?cid=9906659489061041176...