I find the use of "we" as a CEO to be disingenuous. Being the head of the company means taking ownership for your company's actions and I feel at that level you don't get to deflect to "we".
I wholeheartedly agree and should have better articulated my comment to mention that deflecting to "we" is acceptable when the company does something well!
to me, as a customer, the vendor-partners (e.g. Costco, BevMo, Ralphs, Whole Foods, CVS, Petco, etc) also seem a bit dirty. i mean, one can ask the question whether they were totally ignorant of Instacart's payment and tip related practices.
