The problem with analytics is too much info or not enough info. At each employer, I usually do my best to get involved with the analytics portion of our applications. Apart from just finding it interesting, I also like to try and interject some sanity. I've seen managers walk in, puff our their chest and say, "Just collect everything. We'll sort through it here. Make it happen." After they walk out I engage everyone in conversation about that and try and let them know that we should actually be creating a list of questions we want answered and work from there. Collecting everything is almost always not the right idea.