For those not in the know, you can configure Google Analytics to:
1. not share data with Google for their own purposes
2. anonymize IPs
3. reduce the max age of their tracking cookie or disable it completely
GA is also compliant with GDPR if configured properly. At least one DPA thinks so.
Self-hosting of an open source solution is great, but I trust Google more than I can trust the hosting provided by startups. That's because Google is under constant scrutiny, whereas the startups working on these alternatives are not. Of course, you can make your visitors feel good about not using Google Analytics and get some free publicity, but that's another issue.
1. not share data with Google for their own purposes
2. anonymize IPs
3. reduce the max age of their tracking cookie or disable it completely
GA is also compliant with GDPR if configured properly. At least one DPA thinks so.
Self-hosting of an open source solution is great, but I trust Google more than I can trust the hosting provided by startups. That's because Google is under constant scrutiny, whereas the startups working on these alternatives are not. Of course, you can make your visitors feel good about not using Google Analytics and get some free publicity, but that's another issue.