sometimes annoying UX can turn users away instead of leading the users to give them money.
They know the ads are annoying and can turn users away. So they nudge the users with one of those "hey, these ads suck don't they? pay us for an ad-free experience" during ad spots or in place of ad spots.
I don't think I've used another service that uses so many of their prime ad spots to try to advertise getting rid of ads.
This may also suggest that Spotify makes muchmuchmuch less than $10/user/month on ads. So much less that they can afford not to show paid ads in an ad spot if it'll lead to more paying users. Which I'd agree. Or maybe supply and demand kicks in and they just up their ads pricing as a result of showing less ads. But I don't think the ad-buying market can bear increases in ad pricing, otherwise facebook could just up their ads pricing instead of destroying the newsfeed with so many ads, which hurts user retention.
They know the ads are annoying and can turn users away. So they nudge the users with one of those "hey, these ads suck don't they? pay us for an ad-free experience" during ad spots or in place of ad spots.
I don't think I've used another service that uses so many of their prime ad spots to try to advertise getting rid of ads.
This may also suggest that Spotify makes much much much less than $10/user/month on ads. So much less that they can afford not to show paid ads in an ad spot if it'll lead to more paying users. Which I'd agree. Or maybe supply and demand kicks in and they just up their ads pricing as a result of showing less ads. But I don't think the ad-buying market can bear increases in ad pricing, otherwise facebook could just up their ads pricing instead of destroying the newsfeed with so many ads, which hurts user retention.