$90 for a bedside lamp isn't really that much compared to their competitors. It's a splurge but it's really no different than buying something designer -- and it's a lot more functional than most designer lighting.
Plus the cost of getting your lighting connected to your network will run you about $40 on its own in the price of the bulb or built into the stand.
Or you can press a button and it lights your 2$ bulb that will most likely outlive this $90 gadget which will end in an electronic waste somewhere in latin america or africa.
But hey, if it's not pilling outside of our nice comfy air conditioned, voice controlled, connected homes who cares, right ?
You're not wrong, but neither is the parent poster. A 2 pack of Phillips hue light bulbs is like $80 and that isn't a stand alone unit. You need to provide your own light fixture and internet. The fact of the matter is that regardless of how little you like this technology, or however wasteful it is, there is a huge market for this stuff and people will purchase it.
Plus the cost of getting your lighting connected to your network will run you about $40 on its own in the price of the bulb or built into the stand.