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Sure 1m out of 1.3 as a percentage is small.

Out of those 1.3bn, how many are children below 13 or seniors above 65? I wouldn't count those as targets of Spotify.

Further still how many of the remaining pie is connected to the internet? Remember India has vast swathes of the country that are extremely poor. So take those out of the pool.

Now of the remaining pool how many are eligible to pay for a service like this?

Okay and what subset of that started using spotify in the past 7 days?

The number is for sure smaller than 1.3bn and when accounting for the tiny time frame its enormously impressive. I actually find it impressive that you don't think that is a fantastic conversion in the space of a week, I wonder how many products in the history of mankind have achieved something like that?



The new video game Apex Legends hit 2.5M players in its first day, 25M players in its first week.

Not that this detracts from Spotify's accomplishment. It's just worth pointing out what's possible.


Is that worldwide or in India?


Worldwide. But then let's account that it's only for people who can install that game, where in recomended its 6Gb Video memory




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