Amazon prime music also has a very large collection of music + gaana.com offers yearly memberships for 99rs and Jio has saavn which is free for Jio users (at least currently) so they are up against some very tough competition since most of these services are ad free and free.
I am not talking about the western market. iPhones are extremely costly here and generally sold unlocked. Buying it is for the status even when people have to do EMIs.