There's a little bit of movement happening in that direction in the npm world with scoped packages. E.g. babel moving all official packages to @babel. Storybook does it too. Doesn't even have to be much of a branding loss. FB could publish @react/react, @react/native, @react/eslint-config, @react/create-app, @react/prop-types, @react/dom... Most of the typing is happening in require/import not npm install, so there's some argument for not going the full java route.