If Google's leadership were self-aware at all (they're not), they'd spin Google Cloud out from under their anti-customer super corporate.
GC should be aggressively isolated from the stupidity in the larger company when it comes to how they incorrectly deal with pretty much anything that involves humans. They'd need to put someone in charge of it that has vast experience building very customer-focused enterprise businesses. They need to de-Googleify the whole business top to bottom. This would also go a long way toward eliminating the well-earned fear about how Google loves to kill off products/services.
If they don't do that, they will never stand a chance competing with Amazon or Microsoft in cloud. They'll be a far smaller, permanent #3 in the US market, best case scenario.
GC should be aggressively isolated from the stupidity in the larger company when it comes to how they incorrectly deal with pretty much anything that involves humans. They'd need to put someone in charge of it that has vast experience building very customer-focused enterprise businesses. They need to de-Googleify the whole business top to bottom. This would also go a long way toward eliminating the well-earned fear about how Google loves to kill off products/services.
If they don't do that, they will never stand a chance competing with Amazon or Microsoft in cloud. They'll be a far smaller, permanent #3 in the US market, best case scenario.