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You're misreading it.

The flag is "Related to politics or issues of importance", not "national importance". Even then it could just be of importance in that targeted country.

Facebook is using this as a flag for sensitive content to viewers, for everything from Happy Holidays to Yoga, which has a philosophical and religious history beyond stretching-in-different-poses. For example, this watch ad with Santa Claus gets flagged the same way: https://www.facebook.com/ads/library/?active_status=all&ad_t...

I am not saying these are correct classifications, but if you managed a billion-person social network, then it makes sense to cater your ads to as many people's viewpoints as possible.



I am not mistaken. Go look, the first ad for Yoga, click on the info icon and you will see:

“This ad ran without a disclaimer. After the ad started running, we determined that the ad was related to politics and issues of national importance and required the label. The ad was taken down.”

This is the same for many other yoga ads.

Yoga studios aren’t political orgs not are the issues of national importance.


"National importance" meaning importance inside that nation that the ad is being displayed. Facebook lists the categories here, including health (which a classifier could put yoga under):

https://www.facebook.com/business/help/214754279118974?helpr...


Interesting and weird.

🇺🇸




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