That's not quite genuine. I feel MoviePass showed that of course //more// demand is accessible if the price of the product is lowered.
We already knew this from basic economic theory, but MoviePass also showed us a different set details.
1) Which movies were so bad they were not worth the time to watch.
2) A proxy for the average price someone would pay for movies that they would watch (since the service is a self-selecting sample of those that would go to many movies if the prices were lowered).
The idea is very stupid as a for-profit business model; it doesn't even have a likely chance for probably being successful. The idea is pretty great if put in to another context, such as one where there's a lottery for the option to buy such a membership and using the collected data as described above.
It would've been different had MoviePass been under a large chain --yet able to draw the mass appeal, unlike, say, AMC Stubs-- to wrestle pricing control back from the entertainment industry. Profit margins are quite thin on tickets these days.
Probably contrarian, but I refuse to sign up for Prime out of principle. The quicker and easier I make it to buy things, the more money I'm going to spend, which is orthogonal to my savings/investment goals. I'm not going to pay extra to have the privilege of making spending my money any easier.
I am with you on that, I am "this close" to cancelling Prime. Dont order on it anymore, strangely enough only reason I have it around is that I use the free photo storage as a second backup for photos (After Google photos)
Turns out selling $10 bills for $5 is extremely popular. MoviePass did in fact get people go to the movies.