There is another strategy that doesn't need high quality content. Companies like Zapier created thousands of pages with little variations following the rule of "how to integrate X with Y".
Those pages are the worst. They were everywhere in SERP in the late 2000s, and I still a few today. "Alternative to [software name]" type searches bring those pages out in hordes.
It is so obvious they are auto-generated, do people still fall for them?
