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Shifting to interest-based feeds entirely misses the problem, and would actually make it worse.

Trusting information isn't only about trusting the source, it's also about whether that piece of information fits into your established frame of reference for how the world works. It also depends on how many different emotional buttons the information presses, fear being the strongest.

Shifting to an interest-based delivery system would only reinforce filter bubbles. And what's the alternative? Forcing people to see things you know they'd disagree with? Somewhere in the middle?

I worry a lot more about the rise of advertorials and product placements replacing traditional advertising, than I do about the visibility or importance of follower counts.



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