Reposting from Eugene Wei's take on Twitter from a couple of years ago:
I believe the core experience of Twitter has reached most everyone in the world who likes it. [...]
Sometimes, the product-market fit with early adopters is only that. The product won't go mainstream because other people don't want or need that product. In these cases, the key to unlocking growth is usually customer segmentation, creating different products for different users.
...
The problem is that for those who don't use Twitter, almost all of its ideal attributes among the early adopter cohort are those which other people find bewildering and unattractive.
...
It's not surprising to me that Twitter is populated heavily by journalists and a certain cohort of techies and intellectuals who all, to me, are part of a broader species of infovore.
I believe the core experience of Twitter has reached most everyone in the world who likes it. [...]
Sometimes, the product-market fit with early adopters is only that. The product won't go mainstream because other people don't want or need that product. In these cases, the key to unlocking growth is usually customer segmentation, creating different products for different users. ... The problem is that for those who don't use Twitter, almost all of its ideal attributes among the early adopter cohort are those which other people find bewildering and unattractive. ... It's not surprising to me that Twitter is populated heavily by journalists and a certain cohort of techies and intellectuals who all, to me, are part of a broader species of infovore.
source: https://www.eugenewei.com/blog/2018/5/21/invisible-asymptote...