By making it more of an interest-based network, they further increase the interest-based siloing of users, making interest-based advertising more effective and more expensive. Like David Auerbach wrote about in Bitwise, the modern technology economy has now become about labeling users. The more labels you can apply, the more ads you can sell.
Having said that, I do agree with another comment I saw here in that, if I am following someone in the software architecture space, I care 0% about their political tweets, and if I follow someone in the Formula 1/motorsports space, I really don't need to see their thoughts on golf.
Facebook worked initially because you were 'following' people you knew in real life, but having users siloed into very small groups according to real-life personal connections makes it hard to sell targeted ads. Hence all the expansions we've seen there (not to mention, of course, the tracking they do extra-facebook). Twitter meanwhile has always been in sort of a weird spot. You end up "following" people you have zero real-world connection to, based solely on their knowledge on a certain topic. But you end up also having to wade through everything they post -- what they eat, their bad memes, their product endorsements, whatever.
It works great for celebrity fetishism, okay for news and reporters (who tend to mostly stay out of non-job-related posts on official accounts), and fair to poor for everything else in my opinion. It's definitely the social network whose appeal I understand least. It just feels like a warehouse of people all talking very loudly at each other about random topics.
> Having said that, I do agree with another comment I saw here in that, if I am following someone in the software architecture space, I care 0% about their political tweets, and if I follow someone in the Formula 1/motorsports space, I really don't need to see their thoughts on golf.
Absolutely, we need tags, and the ability to make them opt-in or opt-out for followers. So I can file ^food as an opt-in, and people who don't care about that can ignore them and just get the ^programming ones. Right now, followers and friends are all lumped together and so while friends follow you for life updates, followers generally only care about what you can do for them, eg your work. It's draining to try and manage multiple accounts. Some followers may find the side stuff cool, too.
Having said that, I do agree with another comment I saw here in that, if I am following someone in the software architecture space, I care 0% about their political tweets, and if I follow someone in the Formula 1/motorsports space, I really don't need to see their thoughts on golf.
Facebook worked initially because you were 'following' people you knew in real life, but having users siloed into very small groups according to real-life personal connections makes it hard to sell targeted ads. Hence all the expansions we've seen there (not to mention, of course, the tracking they do extra-facebook). Twitter meanwhile has always been in sort of a weird spot. You end up "following" people you have zero real-world connection to, based solely on their knowledge on a certain topic. But you end up also having to wade through everything they post -- what they eat, their bad memes, their product endorsements, whatever.
It works great for celebrity fetishism, okay for news and reporters (who tend to mostly stay out of non-job-related posts on official accounts), and fair to poor for everything else in my opinion. It's definitely the social network whose appeal I understand least. It just feels like a warehouse of people all talking very loudly at each other about random topics.