SEO is more than just keywords in domain names, you're buying into a long-term investment. His domain cost $2200 because it likely had lots of backlinks and page rank in Google, which is how he was able to get 600 orders (about $30k in revenue if my math is right) in the first year.
It's also the perfect combination of the two keywords with nothing else. You'll automatically be at a disadvantage.
But every large market typically has 1 leader and 1-3 other smaller companies who can survive. I doubt this is a large enough market where being #2 or #3 is going to be lucrative. You might as well find other niche premium vegetables. Like 1-800-Flowers and Harry & David (which the author mentioned) does...
Good strategy. I've seen it suggested to check the wayback machine archive before buying a domain name to make sure you can recreate the same content and backlinks that already exist to take full advantage of any existing SEO.
Oh true. The author was also promoting domain name driven businesses [1] so I was mostly replying to that idea and other thoughts I had to sound off on the topic :p
It's also the perfect combination of the two keywords with nothing else. You'll automatically be at a disadvantage.
But every large market typically has 1 leader and 1-3 other smaller companies who can survive. I doubt this is a large enough market where being #2 or #3 is going to be lucrative. You might as well find other niche premium vegetables. Like 1-800-Flowers and Harry & David (which the author mentioned) does...
https://www.wolfermans.com made a decent-sized business selling premium english muffins.