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Innovate means to make changes in a thing that is established. The innovation here is that the thing is the same everywhere, you don’t need to know the local errata to rely on it.

I say this as someone who was downright flabbergasted that the iPhone was described as “innovative.” After all, I had been using a handheld PC with full Windows installed for years when the original iPhone came out, and it could make VoIP calls just fine! It took me awhile to accept that the incremental “new” people are talking about when they talk about innovation is distinctly NOT novelty. It’s a shuffling of the already existing puzzle-pieces in a way that, in the cases it is successful, we call innovative, and when it fails, it was simply “ahead of its time.”




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