My full name is very common. I share it with an actor, a photographer, two designers, and one basketball player. Three of us have personal websites and one of us has a Wikipedia page.
I've adopted the alias "r3bl" to counter that, so that there's something easy to remember and somewhat unique that others could type into a search engine. ".com" was of course squatted, but as far as I could tell, it was pretty unique (with one "e" emitted and one "e" replaced with a 3 like a True Hacker). Now I share that alias with two esports teams and one Silicon Valley company that could afford to buy ".com" from the squatter. I appear anywhere from #1 result to not on the first page at all, depending on your location.
I've adopted the alias "r3bl" to counter that, so that there's something easy to remember and somewhat unique that others could type into a search engine. ".com" was of course squatted, but as far as I could tell, it was pretty unique (with one "e" emitted and one "e" replaced with a 3 like a True Hacker). Now I share that alias with two esports teams and one Silicon Valley company that could afford to buy ".com" from the squatter. I appear anywhere from #1 result to not on the first page at all, depending on your location.