If I were Pornhub, I'd really low-ball them. After all Verizon wrote down the purchase by 30%? [0] and I'm sure they just want rid by now. So between 10% - 50% is a good offer.
On Pornhubs side, it's essentially a steal. They could very well foster a good atmosphere when it comes to porn and then offer through their mindgeek advertising platform access to Tumblr for their marketing affiliates.
These marketing affiliates spend ALOT of money on ads and it's very profitable if you know what you are doing.
If they started to get their own studios or their affiliates in creating films (actresses) in the recording space to use Tumblr to blog and not use twitter. Again, this would drive engagement by quite a margin.
There is so many things Pornhub could do here to make hundreds of millions off the back of Tumblr and they have the management to do it.
Also, the whole issue that sparked Tumblr's decision was illegal content, and Pornhub most likely has the resources and technical capability to detect and remove it quickly, whereas Tumblr was a ghost town of moderation that attracted the worst types of content.
Of course, Tumblr needed a sheriff but they chose a nuclear weapon and the rest is history.
Tumblr has the resources and technical capability to detect and remove illegal content quickly, and the resources to identify adult content in general. I firmly believe that the issue is in monetizing the adult content, which Yahoo, Oath, and Verizon did not seem to want to do. By removing it, you don't have to host it anymore, and a greater proportion of your traffic is monetized.
>I firmly believe that the issue is in monetizing the adult content, which Yahoo, Oath, and Verizon did not seem to want to do
Working in the adult content space will get your business blacklisted from mainstream content. No one is going to have official relationships or work on exclusive deals for your platform if their content is going to be side by side with pornography, or even perceived to be alongside it.
My understanding is that they and their subsidiaries actually own a lot of the content that you're probably thinking is "illegal" or "copyright infringing" [1]
I've seen a lot of like "boutique" porn videos on PornHub that seem to have come from small-ish porn sites. Don't really know if PornHub owns the rights to those. Also, I've also seen some foreign porn flicks there and I also had my doubts about those.
I'm actually confused why everyone in this thread is saying PornHub is full of illegal content.
First, they have tons of verified accounts with revshare ala YouTube monetization at the same or better rates / view.
Second, MindGeek owns all the tube sites and all the premium sites. Them and advertising networks like TrafficJunky are the equivalent Google Ads for the adult industry.
The premium sites are heavily affiliate marketed to the tune of mid $xx per free signup, or $x per email, or massive mid xx% rev share for life of a paid signup.
MindGeek and the premium sites give out all the content or upload themselves the content on the tube sites.
Furthermore most videos and metadata is syndicated through standard feeds so all the tube sites have the same stuff.
Just standard funnel / marketing / sales process.
I am not making judgement on any actually illegal content that might be there or actually copyrighted stuff; but really it seems the vast majority of it is allowed to be there.
They’ve even achieved regulatory capture. The UK has a law coming into effect that will require porn sites to require ID-based age verification; MindGeek is naturally the primary company developing such a system: AgeID.
do you (or does anyone here) know why Pornhub isn't also filled with non-pornographic content? Is it hard to publish on it? Do they "censor" non-pornographic content?
I mean that it would be a natural place for people to publish all kinds of videos if they didn't like another video platform and didn't mind having their videos surrounded by pornography, and especially if they didn't care about monetization.
but it doesn't have anything at all. For example try searching for "review" and you will (NSFW obviously) get a page full of actual reviews: of sex toys, only. Nothing else. click around all you want, it will only be sex-related.
Why is this? any other platform you can think of has parts that are just using the platform as a technical solution for distribution and not really on brand for that platform.
maybe I'm wrong but I've looked a few times but can't find anything. how does this happen?
InRange TV (Ian from Forgotten Weapons and a couple other guys) posted a couple videos there during the threat of bans from YouTube. I don't know if they've posted any others since they were never banned and their audience on YT is so much larger. It'd be interesting to see if the videos are still up or if they were removed.
The old videos are still up, but they mostly stopped uploading new videos to it a while back. It was discussed in the January Q&A. They're still uploading to bitchute and full30.
On the other hand, when I'm wanting to browse my Tumblr feed in public, I'm not mad keen on seeing Pornhub-style ads. Some of the existing perfume ones were bad enough with their half-naked models.
On Pornhubs side, it's essentially a steal. They could very well foster a good atmosphere when it comes to porn and then offer through their mindgeek advertising platform access to Tumblr for their marketing affiliates.
These marketing affiliates spend ALOT of money on ads and it's very profitable if you know what you are doing.
If they started to get their own studios or their affiliates in creating films (actresses) in the recording space to use Tumblr to blog and not use twitter. Again, this would drive engagement by quite a margin.
There is so many things Pornhub could do here to make hundreds of millions off the back of Tumblr and they have the management to do it.
[0]: https://www.businessinsider.com/verizon-looking-sell-tumblr-...