> For example, Google takes your very privacy sensitive location data but also returns you amazing mapping capabilities (google maps), transit information, nearby points of interests etc.
I think it's more that it returns you what will keep you using the product, so they can sell more ads. Every time I open Google maps on mobile (to see how busy the traffic is, for example), I get a big useless "Explore nearby" window taking up 40% of the screen, which I have to close to be able to actually use the map. I will never want to explore ads for businesses near my house or workplace, and the fact that the app doesn't remember that suggests the true intention.
That's accurate description of their business interests. They keep you hooked onto the product by offering you something which you most likely can't live without (Maps) and in return they also hope you will spend money on things they advertise. You as well as I won't ever click on those explore features / ads but I think there's enough users who do which makes it worthwhile for them to push it in our faces.
I think it's more that it returns you what will keep you using the product, so they can sell more ads. Every time I open Google maps on mobile (to see how busy the traffic is, for example), I get a big useless "Explore nearby" window taking up 40% of the screen, which I have to close to be able to actually use the map. I will never want to explore ads for businesses near my house or workplace, and the fact that the app doesn't remember that suggests the true intention.