In short: we're selling analytics that is specifically designed for conversion optimization. Right now you are forced to use a bunch of different tools to get some vague idea whether your website updates were genuinely good or bad.
We see the temptation for real-time analytics and could possibly that for marketing or entertainment purposes. However, the real value in Volument comes from the data that is aggregated from the longer term visitor behavior. How many returned after the first visit? How many re-returned? Which market segments are engaging the most? Who brought the most traction? Believe it or not, the current analytical tools fail to give answers to these basic questions. This is because their internal data model is not designed to answer these questions.
We have tried our best to explain the product in these "Problem" and "Solution" articles:
I read both pages, and I think they do a very good job of explaining the problem part. I don't think they do as good a job of explaining what exactly is the value Volument brings.
As an other commenter pointed, it's not clear whether the images in https://volument.com/learn/how-volument-works are actual screenshots of the product running or just there to clarify the points, and if they are not screens of the product I'm left with no screen of what exactly will be the product.
To me, it does feel a bit like when you're interviewing someone for a position, and they're not able to really separate their own contribution from what their team achieved.
Feedback about the online demo, after a very quick visit:
* The UI is a bit confusing, in the sense that it is not directly clear whether the displayed panels are preview of the tool, or documentation about the feature being previewed.
* Then, the charts and tables featured in the demo didn't look easy to understand/interpret, neither actionable. The impression I got was that the promised solutions to well described problems are not yet there in the tool.
Positive points:
* nice UI
* fast and responsive site
* the problem you are describing and focusing on are definitely important pain points for business websites, and it is worth investing time to provide solutions to these
We see the temptation for real-time analytics and could possibly that for marketing or entertainment purposes. However, the real value in Volument comes from the data that is aggregated from the longer term visitor behavior. How many returned after the first visit? How many re-returned? Which market segments are engaging the most? Who brought the most traction? Believe it or not, the current analytical tools fail to give answers to these basic questions. This is because their internal data model is not designed to answer these questions.
We have tried our best to explain the product in these "Problem" and "Solution" articles:
https://volument.com/learn/problems-in-standard-analytics
https://volument.com/learn/how-volument-works