I am not the relevant commenter, but what things would you expect to not change in a scenario where a majority of websites lost all ad revenue. (As admittedly unrealistic as it sounds the same was once true re moon landing and here we are, debating viability of not ruining our lives with advertising.)
Most of the blogs and content aggregation sites shrivel up and die. A bunch of pay walls go up around the good content ppl would actually pay for. There's less crap on the internet because there's less spying to make the crap profitable. Everyone claps.
I think your vision just concentrates the spying power into the hands of a few. Is that ideal? Additionally, a pay-to-play model would essentially make the internet only relevant to those with privilege and money.